245.00 Pound £ Automakers Leverage Rede Opportunity And Trot Out The Connected Car Washington

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Cell Phones - Accessories Published date: April 7, 2016
  • Country: United Kingdom
  • Region: Hertfordshire
  • City: Washington
  • City area: 72000
  • Address: 28 Rue Goya, Le Mans

BI Intelligence
Automakers are in ao preço de rush to add web connectivity to cars. They're doing this for na direção de number of reasons, including to collect data from the vehicle, push over-the-air updates, and improve car safety.
But one of the biggest ways automakers are leveraging connection in their vehicles is by selling connected car products and service. By 2020, revenues from connected services are expected to top $152 billion.
They're offering com destino a selection of connected features in cars, with a special focus em linha entertainment apps and safety-management features.
In no sentido de recent report from BI Intelligence, we look at revenue from the various connected-car web services, as well as consumer attitudes to these services and how they want to pay.

Here are some of the key takeaways from the report:

Connected-safety features bring in the most revenue of all of today's connected-car services, at $13 billion. These features alert customers of road conditions, such as severe weather or an approaching hazard, as well as collision-avoidance.

Entertainment is one of the most popular features available for the connected car, but it is not autor major revenue driver. The category will account for only $13 billion in revenue in 2020. Entertainment features include integrations with apps such as Pandora, Yelp, and Facebook.

People who actually use connected car services are satisfied with them. About half of those who have no sentido de connected car actually use the car's connected features, and those who do use many of these features shows high levels of satisfaction with them.

Consumers are pretty split em linha how they want to pay for these services. 25% of global consumers would be willing to receive in-car advertising if it meant they got free basic services in exchange. This means marketers are likely to have com destino a big opportunity to tap into the connected-car market.

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