32.00 Dollar US$ Automakers Leverage World wide web Opportunity And Trot Out The Connected Car Temple Sowerby

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Books - Magazines Published date: April 4, 2016
  • Country: United Kingdom
  • Region: Surrey
  • City: Temple Sowerby
  • City area: 78100
  • Address: 93 Rue Du Chateau, Saint-Germain-En-Laye

BI Intelligence
Automakers are in no sentido de rush to add rede connectivity to cars. They're doing this for autor number of reasons, including to collect data from the vehicle, push over-the-air updates, and improve car safety.
But one of the biggest ways automakers are leveraging connection in their vehicles is by selling connected car products and service. By 2020, revenues from connected services are expected to top $152 billion.
They're offering ao preço de selection of connected features in cars, with ao preço de special focus em linha entertainment apps and safety-management features.
In em recent report from BI Intelligence, we look at revenue from the various connected-car rede mundial de computadores services, as well as consumer attitudes to these services and how they want to pay.

Here are some of the key takeaways from the report:

Connected-safety features bring in the most revenue of all of today's connected-car services, at $13 billion. These features alert customers of road conditions, such as severe weather or an approaching hazard, as well as collision-avoidance.

Entertainment is one of the most popular features available for the connected car, but it is not por major revenue driver. The category will account for only $13 billion in revenue in 2020. Entertainment features include integrations with apps such as Pandora, Yelp, and Facebook.

People who actually use connected car services are satisfied with them. About half of those who have essa connected car actually use the car's connected features, and those who do use many of these features shows high levels of satisfaction with them.

Consumers are pretty split em conexão how they want to pay for these services. 25% of global consumers would be willing to receive in-car advertising if it meant they got free basic services in exchange. This means marketers are likely to have e big opportunity to tap into the connected-car market.

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