10.00 Dollar US$ Automakers Leverage Rede de computadores interligados Opportunity And Trot Out The Connected Car Kirkby Green

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Barter Published date: April 17, 2016
  • Country: United Kingdom
  • Region: Cornwall
  • City: Kirkby Green
  • City area: 59600
  • Address: 9 Quai Des Belges, Maubeuge

BI Intelligence
Automakers are in se rush to add rede connectivity to cars. They're doing this for para number of reasons, including to collect data from the vehicle, push over-the-air updates, and improve car safety.
But one of the biggest ways automakers are leveraging connection in their vehicles is by selling connected car products and service. By 2020, revenues from connected services are expected to top $152 billion.
They're offering no sentido de selection of connected features in cars, with essa special focus na Internet entertainment apps and safety-management features.
In em recent report from BI Intelligence, we look at revenue from the various connected-car rede services, as well as consumer attitudes to these services and how they want to pay.

Here are some of the key takeaways from the report:

Connected-safety features bring in the most revenue of all of today's connected-car services, at $13 billion. These features alert customers of road conditions, such as severe weather or an approaching hazard, as well as collision-avoidance.

Entertainment is one of the most popular features available for the connected car, but it is not para major revenue driver. The category will account for only $13 billion in revenue in 2020. Entertainment features include integrations with apps such as Pandora, Yelp, and Facebook.

People who actually use connected car services are satisfied with them. About half of those who have essa connected car actually use the car's connected features, and those who do use many of these features shows high levels of satisfaction with them.

Consumers are pretty split em rede how they want to pay for these services. 25% of global consumers would be willing to receive in-car advertising if it meant they got free basic services in exchange. This means marketers are likely to have em direção a big opportunity to tap into the connected-car market.

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